TOTTENHAM HOTSPUR FC'S NOSTALGIC REBRAND WAS A “LABOUR OF LOVE” (3-MINUTE READ)

Summary from the TLDR Design newsletter

Tottenham Hotspur has unveiled a new brand identity that honors its rich history while embracing modern design elements. The rebrand, developed over nine months with input from 300 players, staff, and fans, features a refined cockerel logo and the revival of the 1950s THFC monogram. Collaborations with specialists like Studio Nomad, Chris Mitchell, and F37 Foundry have resulted in a versatile and dynamic visual identity that resonates across various platforms.