BUILDING A B2B VIDEO MARKETING STRATEGY WITH IMPACT

Summary from the TLDR Marketing newsletter

Total watch time for B2B video content increased by 44% in 2023. 93% of businesses now consider video essential to their marketing strategies. Videos with embedded email sign-up forms see a 23% conversion rate, nearly double that of traditional CTAs. The growth in popularity is enabled by the rise of AI in video creation, which allows marketers to produce personalized, high-quality content at scale.