MORE IS MORE: TOMORROW ENSURES THAT MOKSHA, A GIN INSPIRED BY INDIA, DOESN'T GET LOST ON THE SHELF

Summary from the TLDR Design newsletter

Moksha gin's design, created by New Zealand's Tomorrow studio, combines a Devanagari wordmark, bold colors, and lush forest illustrations inspired by Indian architecture and Holi, creating a vibrant, jungle-like identity with strong shelf appeal.