APPLE BEGINS SELLING NEWS ADS DIRECTLY AS ITS ADVERTISING AMBITIONS GROW

Summary from the TLDR Marketing newsletter

Apple has begun selling advertising inventory directly within Apple News. It is giving publishers a 70% revenue share and targeting curated content sponsorships like the Met Gala. The move aligns with Apple's growing advertising ambitions, as its global ad revenue is projected to reach $11 billion in 2024, up from $8.9 billion last year. This expansion follows slowing hardware sales and signals a broader strategy to boost revenue streams through its highly engaged audience.