RETHINK DESIGNS MOTION-LED IDENTITY FOR NEWBORN SLEEP CONSULTANCY

Summary from the TLDR Design newsletter

Sleep Origin's rebrand by Rethink, which features a swaddled baby logo that toggles into sleep mode and lenticular business cards, introduces a vibrant, joyful identity. The warm illustrations, colorful bedtime-inspired palette, and hyper-realistic baby doll photography set it apart from typical soft, zen branding.