REPORT HIGHLIGHTS KEY CONCERNS AMONG DIGITAL AD BUYERS

Summary from the TLDR Marketing newsletter

A survey of over 250 US digital ad buyers revealed that 75% view ads placed near fake news or misinformation as a top concern. Social media promotions remain the leading opportunity, favored by 63%, followed by digital video at 57%. Live-streaming and influencer marketing lag at 19% and 17%, respectively. 52% believe social shopping will gain traction. Concerns over generative AI and deepfakes continue to push platforms to enhance content labeling and detection efforts.