GENERATIONAL DIVIDES IN EMAIL: ARE MARKETERS MISSING THEIR MARK?

Summary from the TLDR Marketing newsletter

67% of consumers feel they receive too many emails, with Baby Boomers reporting the highest email fatigue at 81%. Promotional offers are the most engaging email type, ranking first for 66% of Gen Z respondents, while newsletters and company updates lag behind. Younger generations prioritize personalization, with 57% more likely to engage with emails offering exclusive discounts.