TLDR Marketing · NEWS & TRENDS

GOOGLE STOPS LETTING SITES LIKE FORBES RULE SEARCH FOR “BEST CBD GUMMIES”

arstechnica.com3 min read

Summary from the TLDR Marketing newsletter

Google's updated policy on “site reputation abuse” has drastically impacted affiliate content on major sites, with Forbes Advisor's rankings dropping by 43% and Time Stamped losing 97% of its search traffic. The policy targets tactics where third-party content exploits a host site's domain authority to rank higher in search results. This change is already reshaping the affiliate SEO landscape, hitting practices critics have called “Parasite SEO”.