TOTTENHAM HOTSPUR FC'S NOSTALGIC REBRAND WAS A "LABOUR OF LOVE"

Summary from the TLDR Design newsletter

Tottenham Hotspur FC has unveiled a revamped brand identity that modernizes its iconic cockerel logo while reintroducing the 1950s monogram. Celebrating its heritage and multigenerational fanbase, the rebranding was praised as a substantial evolution of a classic design, marking a new era for the club.