TLDR Marketing · MISCELLANEOUS
HOW BRANDS CAN BUILD TRUST IN INCLUSIVITY-FOCUSED PRODUCT LINES
Summary from the TLDR Marketing newsletter
Underrepresented consumers show 30% less engagement with inclusivity-based product lines compared to represented consumers. Skepticism stems from a lack of trust that these products will meet their specific needs, influenced by past experiences of misrepresentation. Demonstrate respect during product development by involving diverse voices and gathering ample feedback to reduce skepticism and improve reception.