TLDR Design · NEWS & TRENDS
PEPSI'S CHEEKY FAST-FOOD LOGO REDESIGNS FEEL A BIT DESPERATE
Summary from the TLDR Design newsletter
Embracing its "challenger brand" status, Pepsi launched a bold marketing stunt on National Fast-Food Day by secretly introducing its drinks in restaurants that don't stock it. The stunt aligns with the company's current theme, "Every burger deserves Pepsi," which is an effort to rival Coca-Cola in fast-food chains.