P-HACKING YOUR A/B TESTS

Summary from the TLDR Product newsletter

Pharmaceutical companies and marketers alike can unintentionally mislead themselves (and others) by running tests until they get favorable but potentially false-positive results - a fallacy known as "p-hacking." To avoid this trap, practitioners should run multiple trials to confirm results, avoid early test stoppage, and instead design experiments around solid theories, testing specific hypotheses to gather real insights and build on validated learnings rather than just chasing seemingly positive but unsubstantiated results.