TLDR Marketing · STRATEGIES & TACTICS
7 TIPS TO WIN BLACK FRIDAY ON SEARCH
Summary from the TLDR Marketing newsletter
Ensure your content is accessible through a well-placed Black Friday topic tag page and link all related content. Regularly update pages with new product info, price changes, and keywords based on hourly keyword research using tools like Google Trends. Integrate affiliate content seamlessly, promote deals on social media, and utilize audience channels like newsletters or WhatsApp groups. Be proactive about linking content, use a table of contents for large posts, and promptly reflect product changes to maintain transparency and credibility.