HOW MARKETERS ARE SPENDING THEIR MONEY IN 2025

Summary from the TLDR Marketing newsletter

Content creation leads the way for 2025, with 63% of marketers planning increased budgets due to the need for versatile formats and podcast expansion. Social media ad strategies are shifting, as 55% of marketers plan to increase spending on X, but many prefer influencer partnerships for better ROI. Remarketing will see an 89% budget increase, highlighting its role in optimizing ad spend amid rising costs.