SMALL SCREENS, BIG RETURNS

Summary from the TLDR Marketing newsletter

Video consumption on small screens, particularly mobile, is surpassing TV globally. 67% of consumers watch daily on small screens compared to 50% on big screens. Mobile videos capture more attention, with 69% of viewers giving them their full focus, compared to 50% for TV. Advertising across both small and big screens boosts brand outcomes, especially among Gen Z. Shorter mobile ads are more impactful.