&WALSH CRAFTS A PLAYFUL NEW IDENTITY FOR RADICAL 'FOOD AS MEDICINE' BRAND

Summary from the TLDR Design newsletter

Coconut Cult partnered with &Walsh to develop a new brand identity that combines a playful spirit with a focus on gut health. Inspired by cult-like motifs from the 1973 film "The Holy Mountain," the redesign includes a consistent wordmark and unique illustrations for each flavor that emphasize Coconut Cult's commitment to "food as medicine."