TLDR Design · NEWS & TRENDS
THE TINY TWEAK THAT COULD CHANGE YOUTUBE FOREVER
Summary from the TLDR Design newsletter
YouTube is testing an endless scrolling feature for full-length videos to boost content discovery and audience growth for new creators. This change may reduce creators' reliance on thumbnails and titles as it shifts content selection to an autoplaying feed controlled by the algorithm that potentially favors shorter, punchier videos.