IN THE JUNGLE, THE MIGHTY JUNGLE, THERE ARE SWEETS TONIGHT: HOW&HOW ON WILD THINGZ'S ROARING SUCCESS

Summary from the TLDR Design newsletter

Branding agency How&How reimagined plant-based sweet brand Wild Thingz with a bold, rebellious identity. Wild Thingz challenges health-food norms by drawing inspiration from junk food's vibrant, edgy appeal. Featuring a playful carnivorous plant mascot named Vee, a tattoo-inspired logo, and bold colors, the redesign combines raw nature with punk energy, appealing to kids and health-conscious consumers seeking sweets with a twist.