SPEAK THEIR LANGUAGE

Summary from the TLDR Founders newsletter

Localization is a powerful strategy that allows companies to expand their audience by adapting content to different languages and cultures. Canva's hyper-localization goes beyond simple translation by tailoring design tools and templates to regional preferences. 65% of its users are now non-English speakers and the company has seen a significant increase in organic traffic. Localization has become more accessible and cost-effective for businesses with advancements in AI, which are enabling startups to reach new markets and improve user experience without requiring extensive resources.