HOW MUCH ARE YOU OVERSPENDING ON PAID ADVERTISING?

Summary from the TLDR Marketing newsletter

Improving conversion rates (CRO) can reduce PPC ad costs or increase profits. For example, doubling a site's conversion rate from 2% to 4% can boost profit contributions by 4.5X, enabling cost savings of nearly 78% or reinvestment for growth. CRO enhancements benefit all traffic sources and compound to double conversions while also refining PPC strategies to optimize costs.