26 PREDICTIONS FOR SOCIAL MEDIA MARKETING IN 2025

Summary from the TLDR Marketing newsletter

Meta will focus on expanding AI-driven content in 2025, pushing users to generate AI images and engage with bots. Expect more AR features across Facebook and Instagram, including AR glasses integration and immersive experiences. Meta will also enhance video content, mimicking TikTok's short-form style, and prioritize AI improvements for advertising. Meanwhile, Threads may loosen political restrictions to foster real-time, topical discussions, and Snapchat will face challenges in competing with Meta and Apple's AR advancements.