DON'T FORGET ABOUT THE PRICE TAG: SERVICEPLAN'S PACKAGING PUTS PENNY'S AFFORDABLE PRICES ON DISPLAY

Summary from the TLDR Design newsletter

German retailer PENNY, in collaboration with Serviceplan, has introduced minimalist packaging that emphasizes affordable prices as the primary design element. The design ensures easy brand recognition and product visibility by using a stable color palette, the retailers' signature "yellow dot," and the PENNY Akko typeface.