ROI ISN'T THE BEST WAY TO TALK ABOUT THE VALUE OF UX; BEHAVIOR CHANGE IS

Summary from the TLDR Design newsletter

The value of UX design lies in driving user behavior change, not merely in monetary ROI. Traditional ROI focuses narrowly on financial returns, often not capturing the design's impact. Instead, UX should be evaluated through product metrics that reflect behavior changes, such as task completion or conversion rates, demonstrating measurable outcomes that align with business goals.