HOW TO BUILD YOUR GTM STRATEGY FROM SCRATCH

Summary from the TLDR Product newsletter

The Go-To-Market journey goes through three critical stages: Problem-Solution Fit (gaining initial paid customers), Product-Market Fit (building a sustainable business model with strong retention), and Go-to-Market Fit (establishing predictable customer acquisition channels). Product-Market Fit is an iterative cycle of testing and refining assumptions, not a single magical moment.