THE ROLE OF AD DOLLARS IN THE 2024 PRESIDENTIAL ELECTION

Summary from the TLDR Marketing newsletter

Political ad spend hit $10.53 billion in 2024. Trump's victory involved minimal paid media, calling the impact of political ad spending into question. Spending leaned heavily on addressable media such as CTV, while social platforms like Meta saw a 50% drop in ad spend. This shift highlights a changing landscape where candidate presence may be as influential as ad spend.