WHY YOUR PRODUCT IDEA SOUNDS TOO COMPLICATED

Summary from the TLDR Founders newsletter

Product descriptions can vary in complexity, from simple adjective+noun combinations like "electric car" to convoluted, hard-to-understand explanations. The simpler the description, the easier it is for customers to grasp the product's value, even if it means sacrificing some of the builder's desire for complexity. Simple descriptions make products more memorable, easier to market, and less costly to acquire customers. To simplify overly complex pitches, product builders should ask target customers how they would describe the product and listen carefully.