HOW MANY KEYWORDS SHOULD I USE FOR SEO?

Summary from the TLDR Marketing newsletter

Targeting one keyword per page aligns best with Google's preference for intent-driven content, as broad keyword targeting can dilute focus and reduce rankings. SERP analysis provides insight into what users expect, allowing pages to address a single intent comprehensively. Using this approach, pages will be better positioned to rank for their primary keywords, maximizing visibility and relevance.