FORTUNE COOKIES FOR THE FORTUNE 500? WAYMO THINKS SO — BUT SHOULD YOU?

Summary from the TLDR Product newsletter

Gary Vee's investment in OpenFortune has transformed fortune cookies into a key player in "context-shock" marketing, a form of ambient advertising that surprises consumers in unexpected places. This style taps into novelty bias - our brains' attraction to the unexpected - creating memorable, shareable brand impressions. Quirky ad placements like fortune cookies and coffee cups aim to soften tech's image, blending nostalgia with calculated authenticity to appear more relatable.