MOVE OVER BLACK FRIDAY: CONSUMER INTEREST IN ‘TRAVEL TUESDAY' SOARS

Summary from the TLDR Marketing newsletter

More consumers prioritize travel over material gifts, with 58% of Americans prefer spending on travel. "Travel Tuesday," occurring the first Tuesday after Thanksgiving, has seen a surge in interest, rising over 500% from 2021 to 2023. Bookings spiked significantly last year, with flights increasing 60%, cruises 50%, and hotel reservations 28%. 1 in 3 adults plan to gift experiences, reflecting a shift in consumer spending habits.