RETHINKING REBRANDING

Summary from the TLDR Design newsletter

Mekari Shrine's 1,800-year-old lineage transformed through gradual rebranding led by Kazunobu Takase, who expanded annual revenue from $35,000 to $1 million. His strategy focused on rearticulating the company's mission, simplifying product offerings, and "productizing" services. Takase's work demonstrates that internal change, not just visual rebranding, fosters sustainable growth for long-standing brands.