WOOLMARK CAMPAIGN UNEARTHS HORRORS OF FAST FASHION

Summary from the TLDR Design newsletter

Woolmark's "Wear Wool, Not Waste" campaign uses a zombie apocalypse metaphor to highlight the environmental impact of synthetic fibers and promote wool as a sustainable choice. Created by 20(SOMETHING) and Studio Birthplace, the campaign has led to a 13% increase in wool consideration in the UK. Woolmark plans to expand the campaign in 2025 to drive further change in fashion habits.