TRAVEL TUESDAY IS REAL — AND GROWING

Summary from the TLDR Marketing newsletter

U.S. search interest for "Travel Tuesday" increased by over fivefold in two years. There was a booking surge in 2023 that focused on resort destinations. This trend, though currently more concentrated in North America, shows consumer interest in deals that drive bookings during a traditionally slow period. Travel brands can view Travel Tuesday as an emerging opportunity for promoting package deals and capturing end-of-year demand.