HOW TO EVOLVE A LEGACY BRAND'S SOCIAL STRATEGY

Summary from the TLDR Marketing newsletter

A tone shift and strategic content redesign helped The Booker Prizes' posts achieve notable reach, with non-follower engagement climbing to 31% on key posts. The content approach included adding humor and storytelling elements tailored to Instagram and creating engaging, video-based content that resonates with a broader audience. This strategic move is slowly evolving perceptions of the Booker Prize from highbrow to approachable and reaching audiences well beyond the company's core followers.