YOUTUBE HOLDS TOP SPOT FOR CREATOR CONTENT AND PRODUCT RESEARCH FOR SECOND CONSECUTIVE YEAR

Summary from the TLDR Marketing newsletter

Traacker's 2025 Influencer Marketing Impact Report identifies YouTube, used weekly by 86% of U.S. Millennial and Gen Z consumers, as the top platform for creator content and product reviews. 34% of them rank it as their preferred source for product information. Short videos under five minutes are the most engaging, with nearly half of consumers preferring them. However, Gen Z and male-identifying viewers often favor longer videos. 64% of consumers say they trust creators who demonstrate product expertise and 75% want clear disclosure when AI is used to generate content.