HOW TO CLOSE THE “TRANSLATION” GAP BETWEEN MARKETERS AND DESIGNERS

Summary from the TLDR Marketing newsletter

Transforming marketing ideas into ad creatives can be challenging. Start by providing clear briefs that outline objectives, tone, design direction, and key elements, ideally with a simple sketch. Share a swipe file with examples to inspire and train designers on effective ad styles. Offer balanced feedback, noting strengths and areas for improvement, and encourage teamwork through collaborative workshops to ensure alignment. This reduces miscommunication, shortens feedback loops, and improves creative results.