WE STUDIED 200,000 AI OVERVIEWS: HERE'S WHAT WE LEARNED

Summary from the TLDR Marketing newsletter

Only 5% of search results with AI overviews include PPC ads. AI-generated responses now play a pivotal role in shaping visibility, with informational queries leading most of the traffic. Ranking in the top 10 organically offers no guarantee of inclusion in AI overviews, requiring marketers to rethink strategies.