WHEN LEICA MET APPLE

Summary from the TLDR Design newsletter

Jony Ive and Marc Newson collaborated with Leica to design a unique Leica M (Typ 240) camera, focusing on reduction, refinement, and innovation, which was auctioned for $1.8 million. Their minimalist approach eliminated extraneous features, emphasized simplicity, and modernized the design, ultimately influencing elements in later Leica M models, including the M10 and M11.