CHOICE IS NOT THE ENEMY

Summary from the TLDR Design newsletter

The "don't make me think" philosophy, popularized by Steve Krug's book, emphasizes simplicity in UX design. However, thoughtful user engagement is now recognized as essential, especially for complex choices like real estate or financial decisions. Offering relevant, customizable options fosters trust and improves user experience, moving beyond overly simplistic, one-size-fits-all designs.