HOW TO DO MULTI-CHANNEL MARKETING (HINT: IT'S NOT JUST TWO PLATFORMS)

Summary from the TLDR Marketing newsletter

Brands need to adopt a truly multi-channel strategy, expanding beyond just TikTok and Instagram to reach diverse audience segments. Long-form content is gaining traction, particularly on platforms like YouTube and TikTok. Underutilized platforms like Reddit, Snap, and Pinterest present opportunities for brands to connect with younger audiences through community-building and influencer marketing. Successful examples include Formula 1's cross-platform strategy and luxury brands leveraging Reddit's peer recommendations. To stand out in 2025, brands must be bold, constantly adapt, and engage audiences where they already are.