DECENTRALIZED CREATIVITY

Summary from the TLDR Founders newsletter

Going viral doesn't always require a big ad budget. CheaterBuster's strategy is a playbook in decentralized creativity — hand over control to a swarm of creators and let them do the heavy lifting. By launching an affiliate program where anyone could use pre-made clips to create TikToks, CheaterBuster racked up 350M views and quadrupled its web traffic. Rewards tied directly to performance kept creators motivated, while the organic, trend-aligned content flourished on TikTok's feed.