COLLINS' REBRAND OF BOSE LEAVES THE ORIGINAL 1960S WORDMARK (MOSTLY) UNTOUCHED

Summary from the TLDR Design newsletter

Collins rebranded Bose with the new perspective "Sound is Power," emphasizing its sound technology and innovation expertise. The identity includes a custom typeface, expanded wordmark, broad color palette, and dynamic visuals to maintain Bose's reputation while appealing to new audiences.