HOW ALPHABET SHAPES BRANDS WITH TRUST, COLLABORATION, AND A 'SAUL BASS ETHOS'

Summary from the TLDR Design newsletter

Alphabet, a Manchester-based branding agency founded in 2016, follows an ideas-driven approach inspired by Saul Bass' ethos of "design is thinking made visual." The agency's culture emphasizes trust, open communication, and adaptability. It works across diverse industries while advising new creative agencies to prioritize minimal expenses, building a client base, and delivering quality work.