CONVERTKIT GROWTH STORY: HOW NATHAN BARRY BOOTSTRAPPED TO $36.4M ARR

Summary from the TLDR Founders newsletter

ConvertKit is a leading email marketing platform that went from near failure to generating $36.4M ARR. Its success came from strategic moves like personal outreach, hands-on migration support, and leveraging affiliate marketing, demonstrating how doing things that don't scale initially can build the groundwork for scalable systems later. Its focus on a specific niche, creators, helped it avoid feature bloat and establish a strong product-market fit, setting the stage for long-term growth.