AMERICANS' TRUST IN MEDIA REMAINS AT TREND LOW

Summary from the TLDR Marketing newsletter

Trust in the U.S. media is at a record low, with only 31% of Americans expressing confidence in its ability to report news accurately and fairly. A larger share of adults (36%) have no trust at all in the media, reflecting a trend of declining trust since the 1970s, particularly among Republicans and younger people. Local and state governments are the most trusted institutions, while the federal government, its branches, and the media are among the least trusted. Trust is generally higher among older adults and Democrats, except for the judicial branch where Republicans express more confidence. Overall, many U.S. institutions are experiencing a crisis of public confidence.