WHAT MAKES ONLINE CONTENT VIRAL? THE PSYCHOLOGY BEHIND SHARES

Summary from the TLDR Marketing newsletter

The "25 Years in Search" video by Google hit 353 million views by triggering nostalgia, a proven motivator for sharing. Studies show that people are more inclined to share content that reflects their emotions or adds value to their social identity. Brands like AARP and Home Depot successfully leverage that insight by combining practical insights with emotional storytelling, which increases the chance of going viral.