AMAZON WANTS TO MOVE BEYOND RETAIL MEDIA

Summary from the TLDR Marketing newsletter

Amazon's unBoxed event highlighted its shift from retail media dominance toward full-funnel advertising, signaling Amazon's ambition to capture a larger slice of media budgets. The company's ads drive conversions. Executives aim to position Amazon as a broader media partner for all advertisers. This aligns with companies like Hasbro, which focuses on brand building over immediate sales.