DE-SILOING DESIGN: MCCANN REIMAGINES COLLABORATION IN THE CREATIVE PROCESS

Summary from the TLDR Design newsletter

It is important to integrate design into the creative process. McCann NY successfully embedded designers alongside creatives and strategists to foster collaboration. This approach has produced culture-defining work for clients like TJ Maxx, Smirnoff, and the Last Prisoner Project. However, it can be challenging to break down silos and make design a core driver.