AMAZON ANNOUNCES FIRST KINDLE EVER WITH COLOR SCREEN, RETAILING FOR $279

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Amazon has announced a new Kindle e-reader with a color display. The Kindle Colorsoft has weeks of battery life and a display that's designed to ensure colors don't appear washed out or pixelated even when users zoom in on images. It can be preordered now for $279 and will ship on October 30. Amazon also announced a refreshed Kindle Scribe with new note-taking features for $399, an updated Kindle Paperwhite for $159, and a 12th generation Kindle for $109.