ADOBE'S EXPERIMENTAL TOOL CAN IDENTIFY AN ARTIST'S WORK ONLINE OR ON A TOTE BAG

Summary from the TLDR Design newsletter

Adobe's Project "Know How" is an experimental tool that authenticates the creator of an image or video, even after manipulation or printing on real objects, by building on Content Credentials technology. It helps artists retain ownership, even if metadata is removed, and can fetch original content. Local governments are exploring its use to combat political misinformation.