BALA CRAFTS A RADICAL LABEL FOR CATEGORY-FIRST GRASSHOPPER BEER

Summary from the TLDR Design newsletter

Bala, a Mexico-based branding studio, was tasked with designing the label for Cerveza Cru Cru's GOSE beer, which features grasshoppers as a key ingredient. Using semi-abstract illustrations and an acidic color palette, its design reflects the beer's unique, salty flavor while avoiding literal depictions of grasshoppers to intrigue consumers and convey the eccentricity of the product.